Trends and tips

Why microlearning and micro-content is the future of knowledge sharing.

As the need for digital and efficient knowledge sharing is ever increasing by the day, teams are starting to realize the innefficiency of creating large elearning courses. In average, organizations are spending 160 hours and $8.000 all the way up to $40.000 to just create 1 hour of elearning content, and thats excluding all the work and costs connected to maintaining the course to keep it relevant over time. So, it is not hard to realize why this lane is not scalable for most companies and organizations as information are changing faster than ever before. Micro-content and microlearning on the other hand is fast, flexible, and easy to work with. But, what is considered micro-content? Short courses (max 8-10 min), how-to-guides, checklists, and articles are all examples of light micro-content. Below we list 5 reasons why micro-content is the future of knowledge sharing.

1. Faster time to value

A micro course, guide, article, FAQ page, or checklist can be created by anyone in the organization in hours or even minutes rather than weeks, and therefor shortens the time to value tremendously. By being more flexible with the formats you create it is easier to involve more people such as subject matter experts and managers in the process, without taking too much of their time.

2. More accessible

Since micro-content and microlearning is largely based on different types of text, image, and video formats it makes it much more responsive than traditional elearning courses that are slide-based. This means that you can easily consume the content, no matter if you are using a computer, tablet, or phone!

3. More focused

As the content is shorter and focused on just one topic, process or problem, finding and getting the relevant information is easier than if you have to scroll through a large course or document. This in turn also tends to increase the learner engagement in your content overall as they know what they get.

4. Easier to maintain

Micro-content and microlearning is much easier to maintain compared to large elearning courses. Forget about siloed and local SCORM packages. Since most of your content is both created and shared from the same platform it can be updated at any time with just a click, no matter where or to how many it is shared.

5. Easier to test and evaluate

As the content is short and focused it is really easy to quickly perform A/B tests and evaluate the efficiency of the content. Is the content used regularly? Do we get the right message across? Does it provide the intended value outcome?

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